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Sweet, Juicy and Seed-Free: Why We Love Seedless Watermelons

Nothing says summer quite like a slice of cold, juicy watermelon. With its bright pink flesh, refreshing crunch and sweet taste, watermelon is the ultimate warm-weather fruit — perfect for barbecues, picnics and poolside snacks.

In recent years, seedless watermelons have become extremely popular across Australia, and it’s easy to see why. They’re just as delicious as traditional varieties — only easier to enjoy!

About Seedless Watermelons

Most watermelons are round or cylindrical, with mottled or striped green skin and a vibrant pink to red centre. Traditional watermelons are filled with black seeds, but seedless types contain only tiny, soft white pips that are barely noticeable.

Seedless varieties were first developed more than 50 years ago through natural cross-pollination (not genetic modification), and today they make up the majority of watermelons grown in Australia.

With water content of around 90% and 8–12% natural sugar, watermelon is one of the most refreshing and hydrating fruits you can enjoy.

How to Select the Perfect Watermelon

Choosing the right watermelon can make all the difference. Here’s what to look for:

• Colour & Skin: Firm with deep green, dull (not shiny) skin.
• Field Spot: A creamy yellow patch where the melon rested on the ground indicates ripeness.
• Sound: Tap it — a ripe melon sounds deep and hollow.
• Weight: It should feel heavy for its size, signalling juicy flesh inside.

At Fruitezy, our produce experts hand-select the best seedless watermelons for perfect sweetness and crunch every time.

How to Store Watermelon

Whole watermelons are best stored at room temperature until cut, as refrigeration can dull their flavour. Once cut, store pieces in an airtight container in the fridge for up to 3–4 days.

For a refreshing twist, freeze watermelon cubes and use them as ice cubes in sparkling water, juices or cocktails.

Delicious Ways to Enjoy Watermelon

Watermelon is incredibly versatile — here are some fun and tasty ideas:

• Toss cubes with feta, mint and balsamic glaze for a refreshing summer salad.
• Blend into juices, smoothies or icy frappes.
• Pair chilled slices with lime wedges and chilli salt for a tropical kick.
• Add to fruit platters or grazing boxes for colour and sweetness.
• Freeze chunks to make watermelon popsicles or sorbet.

Fun Facts About Watermelons

• Watermelons belong to the same family as cucumbers, pumpkins and squash.
• The entire fruit is edible — even the rind can be pickled or juiced.
• Ancient Egyptians were among the first to grow watermelons over 5,000 years ago.
• The average watermelon weighs 8–10 kilograms, though some can grow much larger!

Find Fresh Watermelons at Fruitezy

Whether you’re slicing it for a picnic, blending it into a smoothie, or adding it to a fruit platter, seedless watermelon is a must-have this summer.

Visit your Fruitezy Pyrmont, or shop online at fruitezy.com.au — and we’ll hand-pick the sweetest, juiciest watermelon just for you.